From: "Cabrera, Pedro (VWLA)" <Pedro.Cabrera@vw.com>
Date: Nov 29, 2011 6:06 PM
Subject: FW: Regarding application for open point Davie / South Florida
To: "lombertop@gmail.com" <lombertop@gmail.com>
From: Kolbe, Dave
Sent: Tuesday, November 29, 2011 5:09 PM
To: Cabrera, Pedro (VWLA)
Subject: RE: Regarding application for open point Davie / South Florida
Thanks for sending, I will call Lomardo.
David
From: Cabrera, Pedro (VWLA)
Sent: Tuesday, November 29, 2011 3:19 PM
To: Kolbe, Dave
Subject: Regarding application for open point Davie / South Florida
Dear Dave,
As mentioned over the phone, yesterday I met with the Perez Plasencia family and they asked me about the open point of Davie in South Florida as they also heard that it is available. I live in Weston Florida since 2004 when I started with VW as Regional Manager South America and I know the Davie market very well as a customer and automotive expert.
I believe that it is key to have a dealer in that area that is Latin as possibly 80% of our potential customers in this market are Hispanics and the VW currently in the market around this area are not. The Perez Plasencia family has more than 40 years successful track record of representing automotive volume brands in South Florida and they are of Hispanic origin. From what I understand, the financials are not an issue and the location would be identified as soon as you signal them the possibility of being considered as one of the applicants. They also have a very interesting long term concept to ensure building the brand as it is desired by Volkswagen Group with all standards.
As a VW executive and member of the Latin Community in Weston, South Florida I can highly recommend the Perez Plasencia Family as a potential candidate for the Davie or any other market in South Florida.
Please contact Mr. Lomardo Perez Jr at:
Office: (305) 751 9711 ext 1013
Cel.: (305) 978 7958
Many thanks for your support.
Best regards,
Pedro Cabrera
Area Sales Manager
Commercial Vehicles
Volkswagen Group Latin America, Inc.
1000 NW 57th Court, Suite 700
Miami, FL 33126
Phone: 305 648 4542
Fax: 305 648 4491
http://www.volkswagen-cv-la.com